An SEO Reseller, also known as a white-label SEO company, is a
marketing agency that consists of SEO experts. However, this agency provides SEO services to other
companies clients. Therefore, a reseller acts as an extension of companies providing SEO services to
their clients. SEO resellers have extensive relationships or in-house marketing teams to serve other
companies' clients. A company passes a client’s SEO requirements to an SEO partner, which,
therefore, takes over the SEO requirements of a company’s clients.
SEO Reseller services are white hat which means the reseller company
does all the SEO work while the company dealing or bringing the clients gets all the credit.
This endeavor has many advantages as it proves profitable for all the
parties involved. The blog will extensively cover the benefits of hiring an SEO reseller. After
reading this blog, you can form a well-informed decision on whether your business requires an SEO
reseller or not if you’re looking for one.
What Basic Services Do SEO Resellers Cover?
SEO reseller services are often more than one thing. Certainly, being
SEO experts they do cover some basic essential services, some of which can be:
- Content creation
- Link building
- Local SEO
- On-page audits
- Keyword research
- Reporting, tracking, and maintenance
Again, for every business, their SEO reseller services can vary.
Therefore, choose your SEO reseller company wisely that provides quality SEO services and that are
in sync with your needs.
What Are The Benefits Of SEO Reseller Services?
Multiple is the answer to this question. SEO reseller services offer
huge benefits as your agency or business can handle a large number of clients with it. Outsourcing
work can take huge pressure off your shoulders. Here are some advantages that an SEO reseller
program can bring to your business:
1. Get Access To the Best Tools And Technologies
When you sign up for an SEO reseller program, you automatically get
access to professional tools and technologies. Using effective SEO tools for your client’s campaigns
has advantages, as the better you measure, the better the campaign progresses. The better the
campaign progresses, the happier your clients. Hence, optimizing professional tools can help you
detect duplicate content, fix site issues, traffic analysis, and much more.
Free tools don’t give your client’s campaign the same capacity as paid
tools do. Therefore, when you get SEO Reseller service from a professional SEO company or digital
marketing agency, you get access to all those paid tools without spending anything extra.
2. Lowers The Burden With Faster Results
Certainly, you divide your work. You pass on your client’s SEO
campaign to an SEO reseller company. Your burden gets halved but that doesn’t mean no work gets
done. On the contrary, better and faster work gets done and you see much better results.
You’re handing over your client’s SEO campaigns to an expert SEO
reseller company, provided you hire a good one. They are experts at what they do. Therefore, you see
faster and effective results in no time.
This also gives you time to focus on your niche skills. Let’s say you
are an expert at mobile app development, but you have a client that wants an app and SEO done for
it. Then, your business can handle the development of an app, while an SEO reseller handles what
they’re good at i.e. SEO.
It’s not your niche, so you shouldn’t be bothering to deal with SEO.
It’s a constantly evolving industry just like any other industry and learning and keeping up with it
can prove to be time-consuming. So, giving it to a reseller is a smart choice.
3 - Have Professional SEO Services On-Demand
SEO is a broad topic and not a single individual is an expert at
everything. Thankfully, with an SEO reseller, agency you get on-demand expert SEO services. SEO
reseller consists of a team of professionals that are trained to work across different industries or
niches.
Therefore, when this team of experts works together they can provide
your client’s business with a range of services like increasing brand awareness website design, and
more.
Also, your needs can become customized with this approach. Let’s say your clients want 500 articles
or more, or maybe they require 50 blogs. Any need with any number can become customized with an SEO
reseller. Since it’s an on-demand model as most expert SEO reseller companies offer, you only pay
for what services you’ve taken. There are no bonds or contracts involved. You pay for the services
taken whether small or big.
4. It Gives A Boost To Your Market Reputation
Think about it. Happy clients tell other businesses about taking
services from you. But that’s only possible when you give them great service. You can’t be good at
everything, and if you’re not good at SEO, then that’s bad service to your clients and even worse
news for your market reputation.
To preserve and grow your reputation, allotting SEO services to an SEO
Reseller Company might be a good choice. This way you can preserve your clients and even take more
clients, without doing any SEO work.
On the contrary, you do what you’re good at. This helps you build
better relationships with your clients. The decreased workload allows you to offer better customer
service and even acquire more clients through this.
You get to see happy clients, while an SEO reseller hoping for you to
succeed does the work. That’s why white-label SEO reseller services are beneficial for your overall
business growth and ROI.
5. Scalable Results
Everyone gets results, whether positive or negative. For your clients,
you’d only require positive results. For your client’s SEO campaigns, you’d want higher rankings for
their keywords. You’d want more traffic that brings in more sales and leads, which therefore boosts
their ROI.
That’s what every client expects when they outsource SEO. If your
company can’t carry this weight, then it’s better to outsource SEO. When you hand it over to the
professionals, you see positive results.
But with an SEO reseller, you also see scalable results. In short, you
can customize your client’s requirements. Let’s say you have a client who wants two articles and 10
links. That’s easy to do. However, on the flip side, a client can have a requirement of 100 articles
and 500 links. Now that’s a problem.
With an SEO reseller, you can achieve the needs of clients as an SEO
reseller has the connections and the workforce to handle such tasks. Not only does the work gets
done, but an SEO reseller agency makes sure to get scalable results based on your requirements. So,
it’s work that shows results even if the requirement equation changes.
Which Companies Require SEO Reseller Services?
There’s a reason why there’s so much buzz about SEO these days. If SEO
is done right, SEO can drive a conversion rate of 14.6%, as per Monster Insights. With SEO,
businesses have a higher chance of ranking higher on the search engine result page(SERP). Through
this, they get more traffic and eventually more revenue through boosted sales There are some
specific companies, in that regard, that should look for SEO reseller services:
- Full-stack digital marketing companies
- Marketing consultants
- Agencies that are experts in one domain of internet marketing
excluding SEO.
Conclusion
An SEO reseller can prove to be highly beneficial for your clients if
you hire the right reseller company. That SEO reseller company can take over your clients needs and
serve them in the way intended. Meanwhile, you can focus on your niche. It’s a win-win situation for
all as the reseller company gets its share, while you get yours along with boosted reputation and
market presence. To get all these benefits hiring the right company for this job is the key as a
good SEO reseller company covers all the basic SEO tactics for your clients.
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